Like many colleges and universities, Milwaukee School of Engineering (MSOE) needed to grow enrollment. MSOE had worked with Liaison for over five years. Though the School had seen solid results from Liaison’s marketing platform, campaign management services and integrated modules for customer relationship management (CRM), application management and event coordination, Dean of Admissions Seandra Mitchell said she knew the school was only scratching the surface of what Liaison could do.
When 2016’s enrollment was lower than the previous year’s, Mitchell recognized an opportunity to revamp the School’s approach to recruitment marketing. “We started working aggressively with Liaison’s team of creative professionals in January 2017 to identify where we could amplify our outreach efforts,” she said. “We knew there was potential for us to get more value out of our investment in list buys if we used EMP to its full capacity.”