Higher education in general, and engineering programs in particular, faced unprecedented challenges in 2020 as public health, immigration and economic factors converged in a perfect storm that clouded the outlook for recruiting, admissions and enrollment.
To help programs weather the current crisis and thrive in the years to come, Liaison recently convened a panel of engineering program leaders who shared their thoughts on the “3 Cs” of post-pandemic engineering admissions — continuity, communication and community. Their discussion is now available as a free, on-demand webinar, “The 3 Cs of Post-Pandemic Engineering Admissions.”
Voices and viewpoints
Panelists include Tandilyn Morrel (Director, Graduate Programs, Texas A&M University Engineering), David T. Poole (Director, Admissions, University of Miami College of Engineering) and Ron Hyman, Executive Director of EngineeringCAS™, the first and only Centralized Application Service (CAS™) for engineering programs. EngineeringCAS brings admissions offices an improved way to recruit, enroll and admit best-fit engineering students while saving money and better allocating staff resources each admissions cycle — at no cost to participating programs.
During the talk and subsequent question-and-answer session, they explain:
- How they’re addressing challenges posed by declining international enrollment.
- How they mine application and enrollment data to gain important class-building insights.
- How they use EngineeringCAS and EMP™ (Liaison’s Enrollment Marketing Platform) to successfully engage with applicants during every step of the process.
- The benefits of collaborating on shared solutions with peers who are also members of the EngineeringCAS community.
“When we made the move to online education, we needed to find a way to maintain business continuity,” Poole said. “I have to say that from an enrollment management standpoint, I was really thankful that we were already part of EngineeringCAS. It provided full functionality for applicants as well as for our internal processes.”
“EngineeringCAS really took a lot of weight off our shoulders,” Tandilyn Morrel said. “Our admission process didn’t slow down at all. It was business as usual because our admission committees could continue to meet whether the faculty was on campus or working remotely. They could still evaluate and score applicants and continue the admission process. We were also able to reach out immediately to applicants in the CAS to convey pertinent information as well as to proactively address any concerns that they had.”
To hear the rest of their conversation about helping engineering program thrive, watch “The 3 Cs of Post-Pandemic Engineering Admissions.”
